Bombay Sapphire / Dewars whisky / stillhouse
Client: Bacardi
Agency: Oliver
Role: Senior Art Director
As Creative Lead for Bacardi’s three flagship spirits brands, I created social-first content, developed campaigns, and built content calendars to drive cohesive brand storytelling. I also directed a large-scale product launch photoshoot for the Bombay Sapphire x Basquiat collaboration, balancing raw artistic expression with brand sophistication to produce marketing assets for digital, social, and retail display. The launch elevated brand perception, generated significant social engagement, and earned media coverage across art, lifestyle, and beverage communities.
esports
Client: OpTic Gaming & Envy Gaming
Role: Art Director
The dynamic world of esports & gaming required various creative initiatives to lead. This included frequent campaign launches for championship gaming events, new merch roll-outs, large creative-led production shoots, & an overall company refresh.
Keeping an on-the-ground approach to social listening, we successfully created and nurtured a major presence in the gaming world through a modern creative aesthetic and frequent campaigns. This led to sold out merchandise, huge growth via social media and successful strategic partnerships.
Budweiser / FILA
Client: Anheuser-Busch & FILA
Agency: VaynerMedia
Role: Social Art Director
At VaynerMedia, I provided art direction & content creation for Budweiser USA and FILA, leading high-profile campaigns that blended culture, style, and brand storytelling. Highlights include the Grant Hill x FILA sneaker release at ComplexCon and single-handedly producing the HUF x Budweiser merch campaign, which sold out in just 48 hours. Additional initiatives achieved viral traction, reinforcing both brands’ relevance in streetwear and lifestyle spaces.
Walt disney / netflix
Agency: Movement Strategy
Role: Art Director + Photographer
At Movement Strategy, I led the launch of MinnieStyle, a new women’s lifestyle brand under Walt Disney, through a multi-platform print, digital, and social content-campaign, including photography showcased above the Disney Store in Times Square, positioning the brand as vibrant, fashionable, and culturally relevant. I also produced paid social ads for Netflix, delivering targeted, visually compelling content to promote a new documentary and drive engagement across multiple digital platforms.
OS NYC
Agency: OS Studios
Role: Content Creator
Full-spectrum creative executions included rebranding the OS NYC venue in Manhattan and designing all creative for both sponsored and original live broadcasts, while also appearing as on-camera talent.
Drizly
Agency: Blue Bear Creative
Role: Senior Art Director
Produced paid social ads promoting drink delivery, incorporating AI elements in an organic, culturally relevant way to engage audiences.
Instagram AR Filters
Clients: Bad Bunny, Maria Isabel
Filters created for Latin Artist Bad Bunny and R&B Singer Maria Isabel.
