ART DIRECTION
ART DIRECTION
Envy / optic gaming
The dynamic world of esports & gaming required various creative initiatives to lead. This included frequent campaign launches for championship gaming events, new merch roll-outs, large creative-led production shoots, & an overall company refresh.
Keeping an on-the-ground approach to social listening, we successfully created and nurtured a major presence in the gaming world through a modern creative aesthetic and frequent campaigns. This led to sold out merchandise, huge growth via social media and successful strategic partnerships.
Role: Creative Lead/Art Director
BUDWEISER USA & FILA (VAYNERMEDIA)
Art direction for Budweiser USA and FILA at VaynerMedia. Examples include the Grant Hill x FILA sneaker release at Complexcon, single-handedly producing a campaign that sold out the HUF x Budweiser merch in 48 hours and other viral initiatives.
Drizly
Creative campaign to promote drink delivery while capitalizing on AI in an organic way.
Role: Senior Art Director
OS STUDIOS
Full-spectrum creative executions examples include rebranding for the OS NYC venue in Manhattan and designing all creative for sponsored and original live broadcasts.
Role: Creative Producer
INSTAGRAM AR FILTERS
Filters created for Latin Artist Bad Bunny and R&B Singer Maria Isabel.